Marketing emails for business of all sizes
Newsletters are regular communications with your audience. Whether if you want to send an update, feature your products or just create a better engagement, having the right strategy and templates are the key to improve efficiency and help conversion.
Have you defined your audience yet? Thought about signup sources? Set up your goals?… After several years of experience working for multiple companies, I’ve created a system to be able to offer tailored plans for your business based on your needs and budget. Helping you to create the right strategy and translating this into beautiful designs.
What’s the size of your business?
Small-Medium
If you are launching a new brand or you have one already and want to start communicating with your customers, I recommend using Mailchimp / Omnisend. I offer a package that includes, a strategy plan, personalised templates to match your brand as well as a training session where you can learn how to update and design new campaigns yourself using Canva.
Big-Well established
If you are an established company running email communications already and need some extra help, I can design emails for you too. This can be a total refresh of existing email templates or just some help with new briefs following existing designs. In this case the designs will be made in photoshop and these will be delivered as slices/ PSD files to the Marketing team.
New sending marketing emails?
When working for brands that need to create emails from scratch is very important to follow a process covering all the essential areas to make sure we design an effective strategy as well as very visual and consistent campaigns. This process also applies to brands that need a strategy / templates redesign.
1~Brief
We’ll start by creating a brief together, answering the right questions, setting goals and finally creating a suitable marketing strategy. We’ll create a checklist with the content we need and the images to support it.
2~Design
The second phase will be designing the templates based on the brief. These will be designed on Mailchimp / Omnisend and Canva.
3~Learn
After the designs are signed off we’ll have a couple of learning sessions where you’ll design your own emails on Canva and build them on Mailchimp.
Email final guidelines
At the end of the project you’ll receive a final document with guidelines containing rules for your designs, making sure your communications are consistent across all your campaigns.
