Stay Wild
Discipline: Marketing Emails
Sector: Fashion / Swimwear
Stay Wild is a London based premium brand that sells swimwear made from regenerated ocean plastic. Designed to flatter all women, the pieces have a purpose with every single element, considering people and the planet. The brief was designing a set of marketing emails, serving different purposes to promote their products based on the marketing strategy. This project was executed whilst working for the marketing agency, “Sassy Digital”.
Imagery Focus
Instead of overwhelming readers with text, images can often be used instead to summarize ideas or create appeal, and in turn, can help increase an email’s overall click rate.
As the proliferation of choices grows exponentially, consumers are looking for ways to facilitate their decisions and align their values with their purchases. These badges were designed to highlight the principles of Stay Wild.
Badges Design
Product Description
In some cases it’s important having some space to explain what a product is and why it's worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they're compelled to buy.
