Trend Studio London

Discipline: Branding

Sector: Fashion/Clothing

Trend Studio London is an online fashion brand specialised in outwear and accessories made from real fur. Their focus is creating luxury pieces made with the highest quality but also keeping the products accessible for everyone.

The brief consisted in creating a new identity and style guidelines for the brand to step away from other retailers, ensuring a cohesive and consistent communication across all platforms. This project was executed whilst working for the marketing agency, “Sassy Digital”.

Starting Point

An initial mood-board played a key part at the beginning of the project, defining colours and styling. This was created as a collaboration designer-client to fully understand the requirements and direction of the task.

Design Process

Before starting designing it was essential to understand who the audience was and how the brand was perceived against competitors in the market. A mixture of script and sans-serif fonts was the final decision to communicate the brand to the audience. The slightly modified script was used as a part of the main logo whereas the idea for the sans serif was using it for stationary, website and other brand related assets.