Paloma Wool
Discipline: Online Editorial / Marketing Emails
Sector: Fashion/Clothing
Paloma Wool is a multidisciplinary creative project that brings together artists to collaborate on the making of each collection. Founded by Paloma Lanna, the aim of the brand is creating timeless pieces, produced locally in Barcelona that remain detached from the seasons of the fashion industry.
To create a 360º campaign a set of emails were designed. This was a key channel to reach a wider audience, supporting the editorial and driving more traffic to the website.
