New Look
Discipline: Social Media
Sector: Fashion / Clothing
New Look is a British global fashion retailer founded in 1969 that ships to around 66 countries world-wide through their online channels. The main focus of the brand is their customers therefore most of their marketing efforts go towards social media. With more than 5 million followers across Facebook, Instagram and Twitter having a consistency and strong voice becomes essential.
Strategy
The strategy was the first thing to think about. It was important to create a summary of everything we wanted to do and hope to achieve on social media. We needed to create a specific plan to be as effective as possible in our communications. Before designing the templates we had to identify key areas that we wanted to highlight and communicate to our audience, the purpose of this task was creating categories/topics that we’ll consistently use in our communication channels
New In
The main objective of the retailer is selling products therefore it becomes very important to keep their audience up to date with new droos.
Lifestyle
This section will be a place to get inspired with tips, places to eat, films to watch, getaways and other recommendations.
Trends
In this category the main objective is to inform about new trends and relate them to New Look products.vnfhvnfhvnhnvhnvhnvhnh
Entertainment
What’s everyone talking about at the moment? This space will contain relevant news.nvfhvnhvnhvnrhnvhnvnvbnhbnhbnghnhnhnbgnh
Behind The Scenes
How New Lookers dress up? What’s behind x campaign? Is there anything new coming up? cnvnryvrvbbvbvyrbvybvybvyrbybybrv
F&Qs
Space to communicate anything to customers, anything that could be unclear on the website. based on frequent questions that customer ask to the customer service.
New In
The strategy was the first thing to think about. It was important to create a summary of everything we wanted to do and hope to achieve on social media. We needed to create a specific plan to be as effective as possible in our communications. Before designing the templates we had to identify key areas that we wanted to highlight and communicate to our audience, the purpose of this task was creating categories/topics that we’ll consistently use in our communication channels.
New In
These stories are based on three different frames, the first one will announce the there are new products that just dropped in the site, this will be followed by a second frame featuring the new products. The last frame will encourage the audience to swipe up and land on the “new in” edit from the site.
Frame 1
The words “new in” will be repeating across the image creating a pattern that combines two different colours. The colours of the letters would vary depending on the background image and can be picked from the New Look colour palette.
Frame 2
The trending stories are made to be focused on a single trend, highlighting the key products that best represent it.
The first frame shows a semi-opaque title running across the screen, the colour of it would depend on the image and the look and feel of the campaign.
Frame 3
The trending stories are made to be focused on a single trend, highlighting the key products that best represent it.
The first frame shows a semi-opaque title running across the screen, the colour of it would depend on the image and the look and feel of the campaign.
Trending
The strategy was the first thing to think about. It was important to create a summary of everything we wanted to do and hope to achieve on social media. We needed to create a specific plan to be as effective as possible in our communications. Before designing the templates we had to identify key areas that we wanted to highlight and communicate to our audience, the purpose of this task was creating categories/topics that we’ll consistently use in our communication channels.
Trending
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Frame 1
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Frame 2
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Frame 3
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Behind The Scenes
The strategy was the first thing to think about. It was important to create a summary of everything we wanted to do and hope to achieve on social media. We needed to create a specific plan to be as effective as possible in our communications. Before designing the templates we had to identify key areas that we wanted to highlight and communicate to our audience, the purpose of this task was creating categories/topics that we’ll consistently use in our communication channels.
Behind The Scenes
The trending stories are made to be focused on a single trend, highlighting the key products that best represent it.
The first frame shows a semi-opaque title running across the screen, the colour of it would depend on the image and the look and feel of the campaign.
This frame will be followed by other frames…
Some assets are always created for the feed as well as a way of keeping consistency with the whole campaign.
Lifestyle
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Lifestyle
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Instagram: Template 2
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Entertainment
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Instagram: Template 2
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
F&Qs
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
