LUMI Therapy
Brand evolution
Lumi Therapy is a company dedicated to enhancing the well-being and performance of athletes and fitness enthusiasts. The brand combines innovation with purpose-driven design on all their range of products. This case study explores the work on the brand’s evolution, focusing on key elements such as general styling, iconography, color palette, and art direction.
The Problem
Following a comprehensive evaluation of Lumi Therapy’s branding, the decision was made to pursue a brand evolution rather than a complete rebrand. This approach allowed the company to address its visual and stylistic inconsistencies while preserving the core values that had established Lumi Therapy as a trusted innovator in the sports therapy and wellness industry.
✺ Inconsistency
Lack of cohesion, with elements of the brand appearing disconnected and unaligned. Fragmented experience that diluted the brand’s overall impact.
✺ Generic Visual Appeal
Failing to capture the essence of Lumi Therapy’s innovative and forward-thinking ethos.
✺ Scattered Color Palette
A conflicting mix of colors in the original branding weakened the emotional connection with the target audience.
✺ Brand Personality
The absence of a distinct voice or aesthetic direction meant it was difficult to differentiate itself from competitors.
Iconography
Conducting data analysis is crucial from a UX point of view because it provides evidence-based insights to guide design decisions and improve user experiences.The areas covered in the research were: Age, Gender, Devices, New vs Returning Customers, Page Views, Bounce Rate, Conversion Rate, Search and Search Terms. The tool used was Google Analytics.
Graphic Styles
Conducting data analysis is crucial from a UX point of view because it provides evidence-based insights to guide design decisions and improve user experiences.The areas covered in the research were: Age, Gender, Devices, New vs Returning Customers, Page Views, Bounce Rate, Conversion Rate, Search and Search Terms. The tool used was Google Analytics.
Marketing Emails
Conducting data analysis is crucial from a UX point of view because it provides evidence-based insights to guide design decisions and improve user experiences.The areas covered in the research were: Age, Gender, Devices, New vs Returning Customers, Page Views, Bounce Rate, Conversion Rate, Search and Search Terms. The tool used was Google Analytics.
