Jigsaw

Data Analysis

Dr Sam’s is the culmination of two decades’ work, transforming the lives of skin-stressed patients to help them regain their confidence and freedom with clear, brighter skin. Founded in 2018, Dr Sam’s cuts through the noise of skincare shopping where customers are faced with too many choices and over-hyped claims. She’s removed the guesswork by creating a one-stop solution with next-generation formulas inspired by her unique clinic protocols.

The Project

Rebuild of their existing Shopify Plus store to improve user journeys, ensuring their customers had a unique experience, that was dependent on their skincare preferences. We developed and integrated a skincare quiz, bundling feature, and subscription service to take this store to the next level.

UNDERSTAND user behavior

How users interact with your product, including their paths, clicks, and drop-off points.

IDENTIFY pain points and friction

Data reveals where users encounter obstacles, such as high bounce rates, low engagement, or abandoned carts.

PRIORITISE design improvements

Data-driven insights help prioritize UX enhancements based on their potential impact, ensuring resources are used effectively.

VELIDATE design decisions

Data allows designers to test assumptions and evaluate whether changes improve user experience, using metrics like click-through rates or task completion times.

PERSONALISE user experiences

Analyzing user demographics, preferences, and behaviors enables the creation of tailored experiences that resonate with individual users.

Measure Success and ROI

ata provides measurable metrics (e.g., Net Promoter Score, task success rate, conversion rate) to evaluate the impact of UX efforts on business goals.

Analysis

Conducting data analysis is crucial from a UX point of view because it provides evidence-based insights to guide design decisions and improve user experiences.The areas covered in the research were: Age, Gender, Devices, New vs Returning Customers, Page Views, Bounce Rate, Conversion Rate, Search and Search Terms. The tool used was Google Analytics.